On December 21-22, online trainings on planning and implementing a strategy to raise awareness about the safety of raw milk took place.
The training is part of the Swiss-Ukrainian program "Development of trade with higher added value in the organic and dairy sectors of Ukraine", funded by Switzerland and implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland).
The event was attended by experts from the Ministry of Economy, the State Food and Consumer Service, representatives of the Association of Milk Producers and other business associations in the dairy sector.
During the trainings, participants discussed possible ways of communication and ways to involve the private and public sectors, the media in the process of raising awareness about the safety of raw milk in society.