Expert Opinion
Olena Zhupinas
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Association of Milk Producers of Ukraine

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Georghii Kuhiashvili
analyst
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I love milk - a flashmob for World Milk Day. Day 1

Another week - and we will celebrate two really important holidays - World Milk Day and Children's Day. The coincidence is not accidental, because many of us associate the taste of milk with childhood.

The Association of Milk Producers together with Milkua.info traditionally join the celebration.

10 years ago, AMР gave impetus to the renewal of the school nutrition program: in the framework of our projects "I love milk" and "Healthy children - a healthy nation", as well as thanks to a joint experiment with TSN. Milk consumption by children is simply impressive to improve all indicators of their health. And what about the inclusion of milk and dairy products on a regular basis?

But consumer confidence in milk and dairy products needs to be restored and show that Ukrainian milk is really healthy, high quality and safe. And consuming milk is not only useful, but also very patriotic.

So, together with milkua.info we launch a flashmob #Ilovemilk.

Terms of participation are simple:

Post a photo with a glass of milk or your favorite dairy product on your social media page, and be sure to use the hashtag #Ilovemilk in your caption. Mark a friend, preferably several, to whom you pass the baton of participation in the flashmob.

So the flash mob about the super food MILK will spread as much as possible, and the chain of good deeds will cover the whole of Ukraine!

Join, invite friends - for the health of us and our children.

And everyone who has their own farm or processing, we invite you to join the flash mob in a special way: during June, organize excursions for children to your businesses.

Tell us about the peculiarities of your work, that a glass of milk is not just a set of vitamins and minerals. It is a passion of life, a huge responsibility, it is the basis of our genetic code.

Show that milk is real magic, it is modern superfood. Share the photo and video story with this tour for children with the hashtag #Ilovemilk.

Let's do good together!

Thank to the Ukrainian Agrarian Lyceum and the Ukrainian Children's Academy, who were the first to take the initiative.